Our Story

Tuni is located on the corner of Park Avenue and New England in the heart of the charming and historic Winter Park, Florida. The boutique first opened in 1986 and ever since has continued to enhance the hearts and closets of the fashion-forward. 

Tuni has a unique business model in what they have to offer. While showcasing a veritable collection of widely sought after designers they have highly experienced stylists on staff that are devoted to helping their customers navigate the racks of the latest trends. Closet consults, personal styling, and private shopping parties complete the experience that makes Tuni an iconic pillar of the style community.

Tuni's accomplishments: 

Tuni has been both nominated and the recipient of a long list of distinguished awards during its three decades on Park Avenue. Orlando Magazine has named Tuni “Best Boutique” and Orlando Style has named Tuni the “Best Women’s Boutique” and “Best Shoe Store”.  Tuni was featured as “Best Women’s Designer Threads” in the Orlando Sentinel. The Winter Park Chamber of Commerce has honored Tuni as “Best Apparel Merchant of the Year” and “Small Business of the Year”. Tuni was also awarded as runner-up in a National Retailer of the Year award.  

The duo that started it all...

Tuni Blackwelder 

Tuni has been in the fashion industry her entire life. She grew up the daughter of ambitious clothing manufacturers and more often than not found herself immeshed in rows of sewing machines, fabrics, and spools of thread; the Garment District of New York City was her playground. She continues to accomplish her life's work along side her daughter, Paige, as the two evolve Tuni through the infinitely growing fashion industry.


Paige Blackwelder 

Paige was born into a world of fashion and design. She grew up working in the fashion industry at her family’s business, Blackwelder's Department Store. After graduating from the University of Central Florida her and her mother joined forces  to establish one of the trendiest high-end boutiques in Winter Park, FL.

Paige has always been involved in the community, but her favorite has been serving as Chair of Park Avenue Fashion week several times. She's looking forward to the return of it in 2022. She was previously named “Chairperson of the Year” and both Paige and Tuni have served two terms as the president of the Park Avenue Area Association.


A note from Paige Blackwelder on the day it all began: "We opened the store together. We were shopping on Park Avenue after a hair appointment one day and couldn't find what we wanted.  We thought Park Avenue needed a store with trendier offerings. That same day we saw a "Store for Lease" sign and started the negotiations to open our store!"